- legibility is important for making people want to read things, not just for finding the meaning
- denotation vs connotation: dictionary definition vs emotional/figurative connections
- framing is added meaning based on where you crop the image
- abstraction is essence without imitation
- icons represent, indexes relates, symbols read
- materiality includes visual, spatial, tactile, auditory, kinesthetic, etc. characteristics of form
- substitution is selective replacement (visual puns)
- metaphors are fun, visual metaphors moreso
- appropriation is plagiarism
- ambiguity plays with the information that is conveniently left out
- cognitive dissonance is what happens when a visual conflict is presented
Reading 6
A brief summary.
