- affordances are possibilities for visible actions in objects/environment
- suggested that understanding doesn't just happen in the brain-- interactions
- channels are paths messages travel on their way to the audience
- while we have five senses, visuals and audio are the most used in communication
- mediums determine how you craft messages
- wayfinding includes all the different ways people orient themselves in spaces, both virtual and physical
- mapping represents information and relationships spatially
- hierarchy is a kind of order of importance, determines where we start and where we go next
- grouping lumps things together via visual similarities to imply relationships
- even the very edge of a page can interact with the contents
- point of view is where you "stand" and how you see things when you enter a piece
Reading 5
A brief summary.
